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GMAT · Critical Reasoning
68% / 30 Qs
A retailer increased advertising spend by 20%, yet total monthly sales remained unchanged. Which option best explains the result?
The advertising reached customers who were unlikely to buy
A competing factor reduced demand during the same period
The retailer sold more units than projected
The retailer reduced its advertising budget
✦ Explanation
The best explanation is that another factor offset the expected sales gain from advertising, so increased promotion did not translate into higher total sales.
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Today's Progress
English Language · Comprehension
18
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Left
⚡ Question 19 of 25
The passage suggests that the writer's primary purpose is to…
Market demand is unaffected by price changes
✓ The advertising campaign reached the target customers
The retailer changed its logo
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